Cleans up nice

The teacher phones home and you have an itemized list in your head of everything it could be before you even pick up. Great this time they called the substitute a B-word… At Elmer’s, we understand that not everything needs to stick with your kids. That’s why we’ve created all of our glues to wash easily out of fabrics and off of skin. Now for all of life’s other sticky situations, we make no promises.

Sticky Hands Exhibition

The biggest art exhibitions in the country are reserved for adults to observe and judge the creative process. This is for kids run by kids. The Sticky Hands exhibition will be held in Austin Texas. The point of this experience is to get your hands dirty, and your clothes, and the walls. With talks led by kids on creativity and demos on new exciting ways to use glue in slime, science models, and more. The best part of being creative with Elmer’s is there are no mistakes because you can wash it off and try again and again.

Scrub Daddy x Elmers

The two masters of messes have decided they are even better together. With a bottle full of second chances you need a faithful guardian that’s always there to help you clean it up. This collaboration will feature Elmer’s glue bottle-shaped sponges, with a narrow tip and wider base it’s perfect for getting into all those cracks that the messes could have fallen through.

“Sorry we ruined your toy”

Kids thrive in chaos, sometimes it can feel like everything they touch they destroy, maybe it’s time to give kids a little taste of their own medicine. In partnership with Jimmy Fallon’s “The Tonight Show” parents will prank their kids by making them think they’ve ruined their favorite toys with Elmer’s glue. But as we all know Elmer’s is easily washable and no toys are harmed in the process. Clips will be posted to the Tonight Show social and Elmer’s.

Glue Game

Players will use virtual Elmer’s glue to create crafts with all different kinds of fun and creative materials, from fluff balls, googly eyes, and pipe cleaners to household items like sponges, pens, paper clips, and more. After the crafting stage of the game, it will switch to “clean up nicely” mode. Players will be able to use a variety of products to clean up the glue and craft station. As the levels progress the messes will get messier. However, as we all know there will never be a mess you can’t clean up when it comes to Elmer’s.

Mess Station

Welcome to the “Mess Station”. Our end caps will be set up as craft stations fitted to hold any mess no matter how large. There will be craft supplies and glue testers so kids can get their hands dirty in the store. At the end of your mess session, you will be able to take your craft home. But don’t think we forgot about clean up. Soapy water buckets and sponges will be attached to the end caps so you and your messy little one can see how easy it is to clean up after yourself.

Art Direction: Kelly Kemp

Copywriting: Abby Smudsky