Slay
The Monster Energy we know now is toxic masculinity in a can. But, when you get past all the neon green garbage, the core of their messaging is about approaching life with fervor and intensity. With a little glitter and a pivot in the target audience this brand could be awesome, and we’re drawing inspiration from Gaga’s definition of monster. Emphasizing a zest for life, the steadfast pursuit of authenticity, and complete freedom of expression- Monster is becoming a whole new beast.
Limited Edition Flavors
With the audience for this campaign in mind, Monster is releasing a line of limited edition flavors that are different, elevated, and delicious. Packaged in special cans designed by the artist for the campaign, Monsters new flavors: Too Much Mojito, Let Them Choke Lychee, Spark of Passionfruit, Suckerpunch Sour Cherry will inspire customers to conserve their energy for the things and people that actually matter.
The New Monster Girl
Monsters biggest marketing tool, the Monster Girl, is getting a rebrand. As they are now, the Monster Girl is seen and not heard, and let's be honest it's degrading. But a lot of people find empowerment through eroticism so we’re changing our tune a bit. Our reps will still show skin, but they’ll do so through their passion and art forms like pole dancing, go-go dancing, burlesque, acrobatics, and aerial performances. Sex sells, but it doesn’t have to come at the expense of dignity.
Britney Manson Collab
TikTok and Instagram personality Britney Manson got her fame from a series of videos where she model walked all over New York until a modeling agency signed her. The level of confidence and the energy she brings to the world fully encompasses this new philosophy on Monster and we want to use her and people like her to spread our message.
Gaga’s Monster Ball
It wouldn’t be a Gaga inspired re-brand without bringing in the queen herself. Monster is throwing a traveling dance night (think Emo Night or the oh-so-popular Shrek Rave) where Dj’s perform Gaga inspired sets, a special drink menu, and of course our new Monster Girls performing their hearts out in GoGo cages and on stage.